edithpr

What makes a well-rounded and specialized beauty public relations agency or firm? This is an interesting question given the every changing media landscape. It’s also a question that leads to a very long and in-depth response. Given that we aren’t writing a book on the subject, we will keep our response rather brief and touch on a few of our thoughts and ideas. The question is also broad, so other beauty PR firms and agencies will have their own beliefs on the topic. There is no right or wrong retort.

Stability

No matter how rapidly the media and retail world change, it’s important for a specialized beauty PR agency to maintain stability. Stability brings a calm platform for both the publicist and her/his clients. There is nothing worse on the client side than working with a PR firm or public relations freelancer who works in an unstable manner. Beauty public relations cannot jump from one trend to the next.

One week you are telling your clients to create content for Snapchat, and the next week you instruct them to focus more on Instagram - that is not stable. The best specialized beauty PR agencies in the US create a fluid roadmap and groundwork for all of their clients for brand success. PR can’t pop up each week with something groundbreaking and new to try. Instead, all of the media avenues are incorporated with long term goals.

A brand’s specialized beauty agency will present each brand a plan when they first start working. Usually this plan spans several months. Beauty public relations is a marathon and not a sprint. That’s why working working only one month with new PR is not a good idea. A good publicist will ask for at least a 3 month retainer. Even within that 3 month retainer, some will let you pay month to month.

This initial plan includes ideas and schedules for social media platforms. For example photo layout ideation and products to feature on Instagram and Facebook. This should also include suggestions for captions and hashtags. These first few weeks of working with new, specialized beauty PR, your publicist crafts a press release. After it’s written you will read it for approval and then he/she let’s you know what publications the firm will pitch over the next few months.

Stability in following a well-laid out plan is one pillar of a well-rounded and specialized beauty PR.

Communication

This may be obvious, but honest communication is another pillar of specialized beauty and Fashion PR public relations. Both clients and PR must know how to effectively communicate with each other. On the brand side, a founder must be able to concisely tell their story ignorer for PR to craft an informative press release and pitch to the media. If you cannot tell your brand’s story and what inspired you to launch, then your PR won’t be able to clearly share it with writers, editors, and bloggers.

Conversely, the beauty PR side must clearly communicate with brands they represent in order for them to create cohesive pitches and stories. Much of beauty public relations revolves around storytelling. Your brand has a story to share.

Learn to communicate properly for PR to be successful. Communication and stability are two major backbones of a specialized beauty agency in the US. Next week, we will wrote about two other important aspects.